MEDIA TRUST

We were engaged by Media Trust to work on the launch of the government’s ‘Volunteering for all’ initiative, aimed at increasing the number of volunteers amongst hard to reach minority groups including those with disabilities and the unemployed.

We used an unexpected insight to address the task — our ‘Give more Get more’ campaign reassured volunteers that they would benefit as much as recipients.

Our response utilised a whole range of marketing skills. We created an entirely new brand, from naming and logo design to media planning, buying, and a fully integrated, multi-media launch campaign. Channels included radio, posters, regional and national press, digital transport media, collateral and web content.

Thanks to a media spend valued at more than 3 times the actual outlay, and an innovative strategic and creative approach, our work helped generate over 13,000 new volunteer leads.

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