KENWOOD

Our partnership with Kenwood operates way beyond advertising.

Having successfully promoted Kenwood’s Smoothie Maker and Breadmaker (for which we won a Silver ISP award) we then came up with a new product idea to capitalise on the explosion of interest in the premium coffee sector.

We named the product ‘Kenwood Frothie’, and designed both the logo and pack. A strong marketing push aimed at the trade was swiftly followed by a multi-channel consumer campaign which included a microsite and various games.

Subsequently hailed by Tesco as Kenwood’s ‘best ever product launch’, the activity over-delivered sales targets by 150%.

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