WELCOME TO SOHO SQUARE

Soho Square is the newest and largest addition to an established integrated worldwide advertising agency network.

Soho Square is part of WPP, so it benefits from full access to their marketing resources.

The founding managing partners of Soho Square have many years of communications experience between them, gained in integrated advertising agencies, and across disciplines including advertising, digital, direct and design.

Soho Square believes that the approach of many conventional advertising agencies is generic and outdated – and certainly not integrated

In contrast, Soho Square is a genuinely multi-discipline, integrated agency containing multi-skilled individuals - and a core philosophy that we call ‘Wise Radicalism’.

Wise Radicalism combines wisdom of experience with an open-minded, assume nothing approach to solutions.

Wise Radicalism means that we never start with an end in mind, and we’d far rather define new standards than break old rules

For Soho Square, Wise Radicalism is not about shaking things up for the sake of it. We just do what’s right and what makes sense.

Soho Square starts by taking a holistic view of a client’s business, to help them solve strategic business issues not just communications ones.

Soho Square will then help clients identify the opportunities, overcome the obstacles and create a transformational brand idea

Soho Square is full of people with multiple skill-sets acquired from different communications backgrounds – including advertising, design, direct, digital, sales promotion and channel planning.

This means two things: Firstly, that we never favour one medium over another.

And secondly, that we can execute our ideas with equal flair and expertise in every appropriate channel – there are no limits

For Soho Square, integration is the start-point not an afterthought.

Our brand and business ideas permeate and bind organisations.

They are creative, visual and strategic.

We never bolt things together – we make sure that they’re seamless in the first place.

Soho Square also understands how channels best work together to create synergy.

And how to prove it.

Every Soho Square campaign benefits from a thorough effectiveness audit.

And our Barclays work has recently won a double gold at the Euro Effies 2009.

Work produced by Soho Square seeks to challenge established thinking and transform category conventions

In fact, Soho Square suits brands that want to enter new markets, or shake-up existing ones.

Soho Square case histories reflect our desire to change the rules for the industries in which our clients operate, propelling our clients towards category leadership.

Have a look through our agency website to see some of our work.

• © SOHO SQUARE 2009.

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