DOGS TRUST

We work with Dogs Trust on three core areas: Campaigning, Fundraising and Branding.

We helped re-name the business, which was previously called the National Canine Defence League and then created a radical new communications look. This was rolled out across all channels — including DRTV, press, online and direct mail. Our involvement even extended through to radical new interior designs and POS material for the 17 centres throughout the country.

Over the last seven years, the category-changing style of warm and positive creative work has helped increase the number of active donors by 125%, and funds generated each year have now reached £50 million.

Highly targeted campaigns contributed to a record 16,000 dogs being successfully re-homed last year. Aggregated activity has tripled awareness for the brand, propelling it to the position of most recognised dog charity.

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