AVON

One in every four cosmetic products sold in the UK is from Avon, thanks to a radical sales model, and 160,000 Avon representatives — more people than in the British Army.

Avon was faced with significant sales force churn rates so we developed a recruitment campaign that took them back onto TV for the first time in over 40 years.

Integrated press and online work combined to exceed response targets by 15%, allowing thousands more women to benefit and earn the Avon way.

Other commercials featuring Reese Witherspoon and Yasmin Le Bon helped sell Avon products to over 30% of the UK’s female population, whilst our launch of Cellu Glow, the pioneering anti-cellulite cream, now runs in eight countries, from Poland to Kazakhstan.

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